Femme Focus Interview

Entrepreneurial Women: A Driving force in tech sector

Soundarya Pravin Kose March 12, 2022

She is best known as a chief strategist and training coach. However, her responsibilities extend beyond implementing strategies about technology and corporate training, as well as building the skills of aspiring IT professionals and budding entrepreneurs. In addition to working with startups, Preeti Daga, is the creator of a variety of special programs that have been developed to help budding women entrepreneurs become knowledgeable about their rights and responsibilities as members of society and to ensure they are prepared for the challenges of entrepreneurship.

As part of this process, she also continues to receive concerns and questions from women on a variety of subjects such as gender equality, the disparity in pay, less resources available for women, comparison of women with men when it comes to being competitive in entrepreneurship, families’ lukewarm responses towards women working and so on, all of which she strives to address in order to help them.

Preeti feels that women are perceived to be less competent or capable than men in business because of stereotypes about their capability, ability, and competence. Among other topics, she discusses possible solutions too but at the same time echoes that women are not underrepresented in entrepreneurship.

Q. Currently are there any pressing issues that you feel in the workplace or in society that should be given the highest priority in the current climate for women?

One issue that needs to be addressed as a top priority is gender equality in the workplace. For instance, women are often paid less than their male counterparts for doing the same job. This is a form of discrimination that needs to be eliminated. Funding challenges: Women entrepreneurs often lack basic resources such as funding and sponsorship. It is believed that the logic of finance leads to women being questioned about their potential to succeed in this field since it has historically been a male-dominated field. In the past, there have been a lot of stereotypes regarding assessing intellectual ability, such as assuming that men are logical while women are empathic, which led to many women being considered “unsuitable” for high-level positions in various sectors. There are a lot of challenges that women face when it comes to entrepreneurship. For one, there is the stereotype that women are not as competent or capable as men in business. This can lead to a lack of trust or respect from clients, employees, and partners. When it comes to me, I deal with this by always proving that I am just as knowledgeable and capable as anyone else in the industry. Additionally, I often seek out other women entrepreneurs for support and advice, which has helped me build a strong network of professionals.

Also, I would like to address another issue which is judging women based on the way they look. Although we all are born imperfect, the pressure on women to look perfect is immense. Society expects women to have the “perfect” body, the “perfect” skin, and the “perfect” hair. This unrealistic standard creates a lot of pressure on women to spend a lot of money and time on their appearance.

Q. Any tips for aspiring women professionals looking to break into the sector of technology?

From my experience, I would like to add a few tips for aspiring women professionals.

1 Stay focused on your goals and don’t let anyone distract you from achieving them.

2. Believe in yourself and your capabilities; have confidence in what you can bring to the table.

3. Network with other successful women in your field and learn from them; they may be able to offer valuable advice and mentorship.

4. Be patient and never give up; success takes time and perseverance.

Q. How do you balance work and life as a businesswoman?

No matter where I am, at home or at work, the idea is to finish off every task at a time when it is suitable and convenient for that particular task. I avoid putting things off for later. The importance of everything which is crucial for our business should be understood and we should give equal weight to everything. Moreover, whenever I am at home, I am physically and psychologically at home. This is how I create the feeling of calm and harmony in the house and at the work front.